Softie Beauty was founded in 2019 with hopes of creating soaps and skincare for ourselves and our families. Being engineering graduates, we were curious and fascinated by the science of soapmaking. The more we researched, the more we came to realize that hand making our own skincare would greatly benefit us.
We have sensitive skin so we know how hard it can be to find skincare products that work for us. Most commercially available products cause irritation due to unnecessary additives and we decided to make a lifestyle change. Learning how to make soap ourselves became more important to us than ever. In June 2019, we ordered our first round of ingredients and got to work.
We believe that soaps and skincare should be simply made and sustainable. We wanted to create simple products because relying on confusing and unpronounceable ingredients is not our style. We want every ingredient in every product to have its own place in your skincare routine. We also needed our ingredients to be sourced responsibly because, from working in civil engineering, we know how much damage can be caused by unsustainable business practices. In an effort to reduce our company's carbon footprint, we source as locally and as ethically responsible as possible. Apart from our current lip balm tubes, all of our packaging is recyclable or reusable. Our goal is to reach 100% soon.
We meticulously designed each soap and lip balm to ensure our customers get the highest quality products. We work in smaller, more careful batches to increase our attention to detail on each product. We handcraft all of our products at home in Toronto, Ontario and we are so proud to finally share our passion with you.